Utrip
Website Redesign
Responsive Laptop and Desktop Design
One of many UI design solutions to the problem of how to help visitors to customize their experience
Overview
Utrip, a travel startup in Seattle, had done some usability testing and hired me to ideate on their website, and to design some interfaces for White Label clients.
My role
In a fast-paced, Agile environment, I iterated rapidly on my design concepts, creating numerous clickable prototypes in Axure and defending my designs weekly in presentations to stakeholders.
Timeline
2 Months
Tools
Axure, Illustrator, Whiteboard, Pens & Paper
Challenge
Introduce UX Design into a complex, controversial, iOT product under a tight deadline, as a team of one.
Solution
I studied the research the company had done to make sure I was solving for pain points in the current version. I whiteboarded multiple ui paths and gained input from my manager before proceeding. I checked in frequently with the lead engineer and iterated fast on my designs following weekly stakeholder input.
Outcome
The designs I created were well received by management, helping to reassure the stakeholder while furthering the concepting process.
Website Redesign Concept
2 Month Project
Tools
Axure, Illustrator, Paper and Pens
This project is protected. Please contact me to learn more.