Starbucks UX Research Project
Branded Solutions Vendor Website
uX research & presentation
The Starbucks logo stands out in perspective on the window of a coffeeshop.
Overview
My team at AIM Consulting conducted user research in three cities nationwide to provide insight into a C2C Starbucks website and presented our findings to national headquarters in Seattle
My role
As Visual Designer, I created all data visualizations including Site Maps, Personas, Journey Maps. As Assistant UX Researcher I traveled on location to help interview users of the site. My roles included real-time note-taking, data organization and analysis. I styled and edited our presentations and helped present to stakeholders.
Timeline
4 Months
Tools
Illustrator, Powerpoint, Word, paper and pens
Challenge
Help the client to understand opportunities on their existing site via data-rich,
research-based personas, journey maps, direct quotes and data analysis.
Solution
I inventoried the site's contents in two site maps, guest and logged in views. I traveled to Denver, Washington D.C., Philadelphia and Maryland, helped gather data, organize and analyze it, and created visualizations that I helped present and deliver to the client.
UX Research, Analysis and Data Visualization
5 Month Project
Tools
Illustrator, Powerpoint, Paper and Pens
This project is protected. Please contact me to learn more.
Endorsement
Julia was originally hired as a visual designer, but she brought so much more to our project. She played a critical role in crafting, refining, and completing our UX design and research deliverables, while still being on-point with the visual design. Throughout the project, she has continually impressed me because:
1) She produces high-quality visual design, UX, and research deliverables.
2) She does exceptionally well in presenting her work during client-facing and executive reviews and meetings.
3) She produces high-quality work in a short/limited amount of time.
It was great working with her, and I would welcome the opportunity to work with her in the future."